FEATURING:
Jasmine Mejia
VP of My Cultura and Multicultural Partnerships, iHeartMedia
Lainie Fertick
President, iHeartMedia Insights
VIRTUAL EVENT DETAILS:
Date:
Thursday February 26, 2026
Time:
12pm ET
Duration:
30 minutes
KEY TOPICS AND INSIGHTS:
In this session, you will learn:
- Why culture, not just language, should shape your Latino strategy.
- How audio fuels discovery, influence, and shared moments across music, podcasts, and sports.
- What separates brands that earn loyalty from bicultural Latino consumers from those that don't, and the media decisions that drive the difference.
Whether you’re already investing in Latino audiences or just beginning to explore the opportunity, this conversation will help you build smarter, more culturally aligned campaigns. Save your spot today!